Automating Customer Service
Strong customer service is one of the most important pillars of a healthy business. Customers want quick responses, clear information, and the assurance that their questions are being taken seriously. However, in practice, customer service is often time-consuming, repetitive, and difficult to scale. Your team receives the same questions dozens of times a day, the phone rings at inconvenient times, and chat channels remain open, causing messages to pile up.
Automating your customer service addresses these problems all at once. With modern technology, you can streamline, speed up, and enhance large parts of your customer interactions without hiring additional staff. This page explains exactly what automating customer service entails, how it benefits your business, and why more and more business owners are taking this step.
Automating customer service means using smart technology to answer customer questions. This includes responding to emails, handling administrative tasks, and managing recurring processes.
By automating these tasks, no manual action is required from you, your colleagues, or your employees. You can automate your customer service via phone, chat, WhatsApp, email, or other channels.
Our assistant understands questions, provides immediate answers, and processes data, reservations, orders, or schedules appointments.
The result is a customer service system that operates faster, is always available, and reduces your team’s workload. It’s not a replacement for staff, but a reinforcement. Your team can focus on the conversations that truly matter, while all simple and repetitive tasks are handled fully automatically.
Why Companies Choose Automated Customer Service
The main reason to automate customer service is to save time.
In virtually every business, most customer inquiries follow recurring patterns. Consider business hours, delivery times, reservations, prices, changes, administrative questions, or support for simple issues. These inquiries are predictable and can be perfectly automated.
As a result,
- you’ll save hours of repetitive conversations
- your customers will no longer have to wait on hold
- there’s no unnecessary strain on staff
- missed calls due to high volume or breaks are a thing of the past
- your customers won’t have to deal with delayed responses via chat or email
Your automated customer service responds immediately, without delays and without errors.
Fred works for you
jouw bedrijf
We always provide an immediate response via phone, chat, and WhatsApp.
Automated customer service operates across all major channels. When a customer calls, an AI assistant answers the call immediately and assists your customer with their questions.
When someone sends a message via WhatsApp or chat, they receive an immediate response, without your team needing to see a notification or respond. This allows them to stay focused and save time.
This makes your business fully accessible. Customers don’t have to wait for an agent and receive the information they’re looking for right away. This increases satisfaction and keeps the workload low.
- What are the hours of operation?
- Can I change my reservation?
- What is the status of my order?
- How can I make a payment?
- Can I schedule an appointment?
- Where can I find my invoice?
- How do returns work?
Your AI assistant service provides immediate answers based on your information and your rules. Customers receive clarity right away, and your staff doesn't have to keep giving the same answer repeatedly.
Benefits of Fred
Available 24/7
You can be reached 24 hours a day, seven days a week, with no extra effort. Would you prefer to be available on weekdays from 9 AM to 5 PM? Everything can be set up flexibly.
Have a lot of time to spare.
Since Fred can handle a large volume of incoming calls and messages, you'll save tens to hundreds of hours each year!
Fred is a great fit for your company.
Fred is the perfect fit for your company. He’ll learn everything he needs to know to answer questions in the way you want him to.
Automated follow-up
with leads and customers.
Many companies process reservations, bookings, and appointments on a daily basis. This takes time and often causes interruptions during work. By automating this process, reservations are automatically accepted, confirmed, or modified.
Examples of automation include:
- reserving a table at a restaurant
- booking a room at a hotel
- scheduling an intake appointment with a service provider
- rescheduling or canceling an appointment
- sending a confirmation via email
- proactively calling and sending reminders for upcoming appointments and reservations
This makes your business much more efficient, reduces the chance of errors, and prevents no-shows.
Automation doesn’t stop at incoming inquiries; outbound actions are also possible. An automated customer service system can proactively contact customers to confirm appointments, follow up on quotes, verify orders, or address service inquiries. This prevents opportunities from being missed simply because an employee doesn’t have the time to handle them.
Lead follow-up is one of the biggest advantages of automation. Customers perceive it as a professional service, and you don’t have to set aside time to handle every contact attempt manually.
Get a test call from Fred.
Enter your mobile number and Fred calls you within seconds. Hear for yourself how natural he sounds.
They already let Fred pick up.
I'm cutting hair all day. Fred now books all my appointments and I never miss a client. It feels like having an extra colleague.
Customers call in Polish, Turkish, English… Fred just switches. Our front-desk workload was cut in half.
We run outbound campaigns in five countries at once. It used to take five call centers, now it's one dashboard.
Accessibility Without Limits
Automated customer service operates around the clock. This means your customers receive immediate assistance even outside of business hours, which is more important than ever. People send messages early in the morning, late at night, or on weekends. If they don’t receive a response, they’ll quickly lose interest.
With automation, your business remains available during:
- weekends
- vacations
- holidays
- peak times
- busy workdays
You don’t need any extra staff, yet it feels as if your customer service is unlimited.
Automation doesn’t mean the human element disappears. On the contrary, automation actually makes your customer service more human. Because your team spends less time on simple and repetitive questions, they can focus more on conversations that require time and attention.
Think of complaints that require attention, complex advisory conversations, or situations where emotions run high. Automating your customer service makes your overall service and customer experience more human because it allows you to spend time on the work where you can truly make a difference.
Good service is valuable, but employees sometimes make mistakes. Information is sometimes worded awkwardly, misinterpreted, or simply forgotten. By automating your customer service, you always provide the same information, and your assistant always follows the same rules. This ensures clarity and reliability.
- Customers always get the right answer
- The assistant always has the correct information
- You provide your customers with a consistent experience
- Everyone receives the same professional response
Integrations with systems and knowledge bases
Automating your customer service is most effective when a system has access to key information. You can integrate our AI assistant with reservation systems, online store platforms, CRM databases, internal manuals, and other external tools. This provides your AI assistant with access to up-to-date information, enabling it to offer a wide range of services and perform various tasks.
The assistant can
- check orders
- adjust reservations
- retrieve product information
- search for customers in the system
- save notes
This is how your automated customer service serves as an extension of your business.
Using an AI assistant to automate your customer service may sound expensive, but in practice, it actually saves you money. You don’t need to hire additional staff to scale your business, handle peak periods, or remain available outside of business hours. You get a service that’s always available, at a fraction of the cost of hiring staff.
Just think about
- fewer staffing pressures
- fewer missed calls and lost customers
- faster and more accurate responses
- higher customer satisfaction
- higher conversion rates for sales or reservations
For many companies, implementing an AI assistant pays for itself in a short period of time.
Connects to 250+ tools.
Fred books appointments in your calendar, updates your CRM and notifies your team — automatically, during the call.
See all integrations →
Odoo
Google Forms
Odoo
Google Forms
Zoom
Youtube
Zoom
Youtube
Why More and More Business Owners Are Automating Their Customer Service
The reason is simple. Automation delivers speed, peace of mind, quality, and growth.
Customers receive immediate assistance, your team works more efficiently, and your company projects professionalism. The combination of real-time responses, accessibility, and clear information creates a customer service experience that meets the expectations of modern customers.
With automated customer service,
- Your business won't miss a single message
- Every customer receives an immediate response
- Saves your team a lot of time
- Reduces the workload
- You’ll improve service quality
- Increases revenue
- Allows you to grow without worries
Automation isn’t the future—it’s the standard that customers expect today.
Want to know what Fred can do for you?
Leave your name and email and we’ll show you.
Frequently asked questions
Yes. Fred is available in over 100 languages and with a variety of voices and accents. You can even record your own voice to make Fred sound even more natural. You can listen to our samples to get an idea of what Fred sounds like, or try Fred for free for 7 days.
Yes. That’s partly down to the time you normally spend on calls, but also to the time it takes to wrap up your work and get back to it. You can easily save dozens of hours a month! Check out our calculator to see how much money you can save.
Paying with us is safe and easy. We accept the most common payment methods, such as credit cards (Visa, Mastercard, American Express, etc.), direct debit (SEPA Direct Debit) and iDEAL. All payments are processed via a secure connection and handled by Stripe.
Absolutely! You can try any subscription for 7 days free of charge with no obligation. We don’t ask for your credit card details, so you’re under no obligation. Sign up for your free trial now.
Absolutely. You can change your plan at any time via your account settings. Upgrades take effect immediately, whilst downgrades come into effect at the start of the next billing cycle.
Yes, you can cancel your subscription at any time. If you have a monthly subscription, it will end at the end of the current billing period. If you have an annual subscription, it will continue until the end of the annual term.